Occupation: Software Craftsman

Eric Sink's article series about software sales in a small ISV is entertaining. Eric has a good insight into how to do proper business -- with an eye towards geeks.

The article, part of MSDN's Longhorn Developer Center is good reading for anybody in the software development and selling business.

Also, what I like in the article is Eric's title: Software Craftsman. That pretty good describes this modern occupation.