The power of immediate response

It's a well-known fact that in the Internet, customers can become impatient. Although I like to think of myself as quite a patient person, I still can appeciate swift responses.

Lately, I've needed to form business relationshipts with new companies that I've not done business with before. In all the cases, I've went to the company's web site, filled in a form, and then waited for a response.

Sometimes, I get a response e-mail back immediately saying, "Welcome!" or something similar to that extent -- even if you would still have to wait after that e-mail. In others, I just get nothing, but instead have to wait several business days to get feedback. Can you imagine which would be a better choice?

This is again those situations when some little software development effort (sending an e-mail after completing a registration form) can significantly increase the satisfaction of a customer, especially a new one. Something to think about.