Improving application delivery automation with a proper process in VSTS

I've recently been working on a couple of customer projects where build automation is key. Microsoft Visual Studio Team Services (VSTS) contains great tools for this, but sure enough, there are tons of options and features, so how do you know where to get started?

I've found a nice overview document (among others, of course) that outlines some best practices around this. See this document, titled "Build and Deployment Automation Case Study for World Wide Time Keeping: Higher Quality and Faster Delivery in an Increasingly Agile World" for details.

Hope this helps!